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AJ CONSULTANCY
Strategic Automotive Retail Advisory
About

A specialized advisory for automotive retail.

AJ Consultancy improves dealership performance across Sales, Aftersales, Customer Experience and Operational Excellence - combining deep dealership understanding with OEM-level strategic perspective.

Founder

Arikrishnan Veluchamy

Founder, AJ Consultancy. Twenty five years of automotive industry experience across dealership operations and OEM leadership roles.

Arikrishnan began his career as a technician at a Ford dealership, developing a deep technical and operational foundation within automotive retail before progressing into senior leadership.

He most recently served as Head - Aftersales, Lamborghini India, responsible for aftersales strategy and dealership performance, customer experience, technical leadership, critical case resolution and aligning the dealer network with global OEM standards.

This journey - from technician to OEM leadership - is what allows AJ Consultancy to deliver solutions that are both strategically sound and operationally practical.

Engagement approach

A four-step partnership

A disciplined, measurable rhythm - designed so dealership leadership sees impact, not slide decks.

Step 1

Performance Assessment

Diagnose where the dealership stands today across sales, aftersales, CX and operations.

Step 2

Strategic Planning

Define a sequenced improvement plan aligned with OEM expectations and commercial goals.

Step 3

Implementation Guidance

Work alongside leadership to drive change on the showroom and workshop floor.

Step 4

Continuous Monitoring

Track KPIs, sustain gains and identify the next opportunity to compound results.

Why dealerships choose us

Deep understanding of dealership reality and OEM expectation

  • Experience across Premium and Ultra Luxury segments
  • Rare combination of dealership and OEM leadership exposure
  • Practical solutions tailored to dealership operations
  • Strong expertise in customer escalation and reputation management
  • Strategic focus on improving profitability and efficiency
  • End-to-end project oversight from concept to launch